Top 30 best paying marketing jobs

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Top 30 best paying marketing jobs

Top 30 best paying marketing jobs

30 High-Paying Marketing Jobs to Add to Your Wish List

There are a variety of marketing careers available, regardless of your background or qualifications. You can pursue a career in advertising, public relations, product management, or even social media marketing. Whatever your strengths and interests may be, there’s likely a role out there that will fit you perfectly.

Today, there are many different marketing disciplines that fall under the general umbrella of marketing. This is only becoming more and more diverse, with practitioners focusing on specific areas such as on-site SEO, conversion rate optimization, and paid campaign management.

He believes that the best marketers are those who can balance the science with the art. There is no one discipline that doesn’t require at least some aspect of both approaches, he says.

Looking to find job openings? Look no further than the Muse! We offer a wide range of filters, so you can find just the right opportunity. Plus, we provide weekly newsletters with advice on landing your dream job.

Marketing offers a wide variety of opportunities, and if you’re willing to work hard, there are many high-paying positions available. Here are eight high-paying roles in marketing that can help you build a successful career.

Before you consider high-paying marketing roles, we want to make sure that you understand what we consider “high-paying”.

We believe that the highest paying marketing roles are those which focus on customer acquisition and/or lead generation.

We analyzed data from Payscale to determine the income potential for a variety of jobs in the marketing field. Each role on this list has an average salary that’s higher than the median household income in the United States.

With that out of the way, let’s discuss the marketing roles, listed here from highest to lowest total average compensation.

The best Marketing jobs

1. Corporate communications directors

Average salary: $124,054
Salary range: $77,000 – $173,000

A corporate communications director is responsible for crafting a company’s messaging, overseeing the delivery of that messaging via press releases, speeches and presentations, internal communications, media responses, and more. They often manage a team that writes, develops and implements the company’s communication strategy.

Corporate communications directors generally have at least a bachelor’s degree, and often have additional experience in public relations, media, and/or communications.

2. Marketing research directors

Average salary: $111,907
Salary range: $74,000 – $157,000

Marketers need to have a clear understanding of their market and customers in order to develop sound marketing strategies. The marketing research director typically oversees a market research team in its efforts to analyze the company’s industry, competitors, and customers.

Marketing research directors typically work with a number of different teams and departments across the organization, sharing insights and making recommendations to optimize marketing efforts while ensuring the overall marketing strategy is headed in the right direction.

3. Marketing directors

Average salary: $102,588
Salary range: $58,000 – $161,000

Email marketing directors must carefully consider the audience they are targeting in order to craft emails that will get their target consumers “where they are.” By understanding their customer’s interests and motivations, email marketing directors can create engaging messages that will increase brand awareness and drive traffic, engagement, or sales.

Email marketing directors typically have significant experience in email marketing, design, marketing analytics, and/or content development.

4. Directors of digital marketing

Average salary: $99,040
Salary range: $60,000 – $148,000

Digital marketing directors are responsible for spearheading a company’s digital marketing strategy, increasing visibility online, and driving conversions and revenue from their digital campaigns. Directors typically create an overarching digital marketing strategy and then oversee a team of managers to implement it.

The director of digital marketing is responsible for tracking the analytics of the brand’s campaigns and adjusting their strategy as necessary to achieve the best possible results.

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Digital marketing directors typically have a wealth of experience in digital marketing disciplines, which allows them to stay ahead of the latest trends and tools.

5. Content marketing directors

Average salary: $95,854
Salary range: $56,000 – $139,000

A content marketing director is responsible for developing, scheduling, and managing all content across all media channels for a company or organization.

Most experienced content marketing directors have a bachelor’s degree or higher and started out as content creators themselves. As they get experience managing direct reports, teams, and strategies, they rise through the ranks to the director level.

6. Product marketing managers

Average salary: $90,769
Salary range: $60,000 – $130,000

To create customer excitement and ensure they understand how a new product works, product marketing managers work on research, positioning, messaging, and launch preparations.

The marketing team is responsible for developing and implementing marketing strategies that generate excitement around a new product, as well as communicating the functionality, features, and benefits of the product to customers in an easily digestible way. This helps salespeople sell the product to their customers more effectively.

Product marketing managers typically work for tech or software companies, where the features of a product are typically more complex. They often have at least a bachelor’s degree in marketing or a related field.

7. Demand generation managers

Average salary: $83,143
Salary range: $59,000 – $117,000

A marketer who is responsible for generating demand for an organization’s product or service can be found in many different roles, but their main goal is to drive new leads and evangelize the company’s products or services. They may work on content marketing campaigns, develop buzz around a product launch through influencer marketing partnerships, create loyalty programs to turn first-time customers into repeat customers, and more.

Most demand generation managers have significant experience in a variety of marketing roles, and are comfortable wearing different hats and moving between platforms and strategies. A bachelor’s degree is helpful to get your foot in the door, but if you can show that you’re able to produce results, it’s not required.

8. Brand marketing managers

Average salary: $73,357
Salary range: $49,000 – $107,000

A company’s brand is the way it’s perceived by its target market. Brand marketing managers are responsible for overseeing the brand strategy, making sure that all of the marketing initiatives they manage are in line with how the business wants to be perceived by its target demographic.

Brand marketing managers oversee all aspects of a brand’s marketing plan, from developing creative ideas to tracking the success of different initiatives. They need strong analytical skills to determine how best to optimize future efforts.

9. Chief Marketing Officer

A CMO or marketing director is an executive with a broad understanding of all aspects of marketing, as well as the commitment to the goals and objectives of their organization. They must have a strong business acumen and be able to work across departments within an organization.

Chief marketing officers generally have a long history in the marketing field before taking on the role of CMO. This includes positions such as marketing manager, graphic artist, communications manager, and social media specialist.

10. Vice President Sales and Marketing

As a vice president in sales and marketing, you are responsible for leading and coordinating activities to help scale a company’s growth. You develop an overall plan to achieve this goal, which includes overseeing the sales and marketing strategy for one or several brands. You also monitor and analyze both the methods and results of these efforts to ensure that they are effective.

You are responsible for leading the sales and marketing team in achieving specific company goals. In addition to developing plans to meet objectives, you also manage budgets, coordinate client accounts, oversee new projects, and work with other partners to develop a long-term plan for the company.

11. Optimization Engineer

An optimization engineer is responsible for improving the design of products, systems, or processes. They typically have a degree in engineering and many years of experience working in a field. They need to be very good at analysis and research as well as have strong math skills.

12. Vice President of Marketing

As the vice president of marketing, your job is to lead and manage all aspects of the marketing department in order to keep your company profitable. Your responsibilities as VP of marketing include spearheading various marketing initiatives, conducting market research, and evaluating the effectiveness of past campaigns.

To be successful in a career as marketing VP, you need to have specific qualifications, like an MBA and 10 to 15 years of experience in marketing. You also need strong management and communication skills.

13. VP of Digital Marketing

As a digital marketing VP, you oversee all aspects of promotions, advertising campaigns, and the overall digital marketing plan for your company. You develop and manage brands, measure success through key data points like audience growth and brand awareness, and stay up to date on industry trends.

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As the head of marketing, it is your job to coordinate efforts with other departments and oversee teams responsible for marketing campaigns. You also work with other companies to make deals and partnerships, determine which leads are worth pursuing, and provide input on our company’s charitable actions.

14. Competitive Intelligence Manager

A competitive intelligence manager is responsible for finding and analyzing data on their company’s competitors. They use analytics software or computer models to organize and analyze this data, creating reports that are then presented to senior level management or executives in the company. Additionally, a competitive intelligence manager has management duties which include recruiting and overseeing a team of analysts.

15. Search Engineer

Search engines are computer programs that allow users to find specific information using a search term. A search engineer’s job is to create and program the search engine, as well as optimize web content so it can rank high in results. Depending on the employer, a search engineer may also be responsible for creating website applications and algorithms that index websites and pages.

If you are working in the e-commerce or marketing industries, your focus is on website analysis, keyword research, and content marketing.

16. Engagement Manager

An engagement manager is responsible for improving client engagement for a company. They play a pivotal role in forging a strong business-to-business relationship between their company and clients, by assisting with projects and helping solve problems. Engagement managers usually work as part of a team on client projects.

Engagement managers have a wide range of responsibilities depending on the specific client and what their needs are.

17. Marketing Researcher

A market researcher, also known as a market research analyst, uses data and statistics to provide suggestions to a business or company. Their job duties include collecting information and developing reports that help predict future movements in the market. Qualifications for this position include a bachelor’s degree in statistics, communications, business administration, or another related field.

18. Director of Strategic Partnerships

A director of strategic partnerships is responsible for developing and expanding community relations with partners, informing them of company strategic goals, and working closely with other executives to develop policies and strategies that support these visions. The ideal candidate has years of experience in the business world, extensive contact networks within the corporate community, and superior interpersonal skills.

19. Partnership Development Manager

As a partnership development manager, your job is to find new business partners and maintain existing relationships so that your organization can reach its strategic goals.

A successful career in business typically requires at least a bachelor’s degree in business or another relevant field, along with extensive experience in a management position. Additionally, excellent interpersonal, sales, and presentation skills are often required.

20. Director of Casino Marketing

A director of casino marketing oversees the overall marketing strategy and operations of a casino. This position may involve analyzing current and future marketing plans, developing tactics to meet changing competitive conditions, personally interacting with customers, supervising gaming hosts, and working towards the optimization of team strategy for increasing active game players. Additionally this individual is responsible for managing sales efforts as well as creating incentives for players.

As a marketing manager, your job is to help the company achieve its goals in revenue, profitability, and market share by providing reports on programs, understanding customer desires, and producing monthly budget reports.

21. Senior Consumer Insights Consultant

As a senior consumer insights consultant, your primary responsibility is to provide valuable information to a company or brand. By conducting market research, gathering data, and using analysis techniques, you help the organization gain an understanding of its consumers’ wants and needs. This position often plays an important role in helping companies make informed decisions about their products and services.

Success in this career requires a thorough understanding of statistical data, keen insight into where the company can gather new data, and the ability to anticipate future data and information needs. In addition to producing reports on tight deadlines, you must also oversee other members of your team.

22. Global Marketing Manager

A global marketing manager is responsible for developing marketing strategies, conducting market research, and developing advertising strategies to reach international customers. In this role, your job duties include working with business leaders to identify product sales goals and develop long-term marketing plans based on customer trends. You also focus on global markets in order to identify new opportunities for the company’s products.

You are responsible for managing a team of marketing professionals and guiding them to achieve the defined international sales goals. You can find global marketing manager positions in any business that services a global market.

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23. Strategic Partner Development Manager

A strategic partner development manager is responsible for developing relationships that can help the growth of a business. In this career, your duties may include identifying companies that can provide beneficial services or products for your employer and building rapport with them.

You are responsible for negotiating contracts or agreements for joint operations or ventures, and continuing to nurture the business relationship after facilitating the initial deals. You may also be responsible for developing strategies and identifying channels to target during your strategic partnership efforts.

24. Digital Marketing Consultant

Digital marketing consultants help businesses develop and optimize their online presence, including website design, social media management, and search engine optimization. They need skills and experience to guide customers through the complex world of the modern Internet.

Digital marketing consultants help businesses to improve their online presence and attract more customers through techniques like SEO. This can lead to increased business traffic and conversions, which in turn can benefit the entire company. Consultants typically work for marketing firms, where they are able to use their skills and knowledge of digital marketing practices to help businesses succeed online.

25. Channel Manager

A channel manager is responsible for overseeing sales operations and developing relationships with suppliers and customers in a specific territory. They may also be responsible for creating sales growth strategies, working on the recruitment of new partners, and closing difficult deals.

To maintain a good relationship with your sales channels, you should meet with them and moderate discussions between your marketing team and channel partners.

26. Content Strategist

As a content strategist, you help an organization’s marketing team create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to help shape your company’s public image in a positive light by using social media and search engine marketing to develop effective digital content and drive online traffic.

27. Consumer Insights Intern

As a consumer insights intern, your job is to help a company understand how its brand is perceived by consumers, what kind of marketing research and analysis they should do in the future, and how people think about the product.

Consumer insights interns typically work for a large corporation that can afford to hire analysts dedicated to this type of work, but some end up working as independent analysts.

28. Web content specialist

National average salary: $51,779 per year

Web content specialists are responsible for writing copy that promotes a company’s brand and is featured on its website. They use search engine optimization best practices to craft content pieces, like blog posts, white papers, e-books and web copy, to feature on the company’s website and rank high on search engines.

29. SEO specialist

National average salary: $55,797 per year

SEO specialists are responsible for analyzing digital content and improving its ranking within search engines in order to increase website traffic. They use data analytics to determine how best to drive traffic, and may also work on paid search campaigns. If you possess strong analytical skills, a critical thinking ability, and programming or technical knowledge, SEO may be the right career for you.

30. Public relations manager

National average salary: $56,507 per year

Public relations managers work to improve a company’s reputation by developing relationships with key publishers, writing press releases, and managing potentially damaging situations.

 

 

Is marketing a high paying career?

Based on some of the highest paying marketing/advertising jobs, you’ll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,00013 Highest Paying Marketing and Advertising Jobs – Husson Universitywww.husson.edu › online › blog › 2022/02 › highest-paying-marketing-jobsAbout Featured Snippets

What is the highest paid job in marketing?

High-Paying Marketing JobsInternational Marketing Executive: $282,100. … Top Channel Development Executive: $267,200. … Top Marketing Executive: $244,400. … Top Market Research Executive: $193,100. … Marketing Director: $152,800. … Ecommerce Marketing Director: $148,500. … Database Marketing Manager: $97,100.Best High Paying Marketing Jobs | Monster.comwww.monster.com › career-advice › article › high-paying-marketing-jobsAbout Featured Snippets

What is the highest paying entry-level marketing job?

The 6 Highest Paying Entry-Level Digital Marketing Jobs in the U.S.Email Marketing Specialist. Average salary: $54,456. … Digital Marketing Specialist. Average salary: $50,284. … Digital Graphic Designer. Average salary: $49,065. … Content Specialist. Average salary: $48,975. … SEO Specialist. … Social Media Specialist.Top 6 Entry-Level Digital Marketing Jobs [Highest Paying, NYC]bootcamp.cvn.columbia.edu › BlogAbout Featured Snippets

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8 High-Paying Marketing Jobs to Add to Your Wish List

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