what is email bounce rate

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what is email bounce rate

The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the …

What is considered an email bounce?

A bounced email, or bounce, is an email message that gets rejected by a mail server. When an email bounces, it has for some reason not reached the intended destination. A bounced email can be either a hard bounce or a soft bounce. … A soft bounce is temporary, and may be caused by server outages or a full inbox.

What is an acceptable bounce rate?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

Are bounced emails bad?

A high bounce rate is an immediate red flag for email service providers. Over time, it may result in a low sender score. Once your ESP deems your sender score to be too low, they may divert your emails to the spam folders of recipients in their network. In some cases, the emails might not get delivered at all.

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What is a good bounce rate for email?

In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you're good. If your bounce rate is above 2%, then you should take some action to improve it.

Why do emails bounce?

Why do bounced emails happen? There are a variety of reasons that an email message can bounce: the email address doesn't exist, the inbox is full, server outages, poor sender reputation due to spam complains, flagged content in the message content, or a restrictive DMARC record for your sending domain.

How do I fix an email bounce?

Understand why your message bounced and how to fix the problem. Interpret common bounce replies. “The email account that you tried to reach” does not exist …

Are email bounces bad?

What is an acceptable bounce rate for emails? As a rule of thumb, you should be aiming for a bounce rate below 3 percent. Most email service providers (ESPs) will penalize your sender reputation if your bounce rate is over 5 percent — harming your ability to send campaigns.

What is a bounce in email?

When an email cannot be delivered to an email server, it's called a bounce. The email server will generally provide a reason for the incident, and Mailchimp uses those reasons to determine how to treat that email address. We categorize bounces into two types: hard bounces and soft bounces.

What causes high email bounce rate?

High bounce rates hurt the sender's reputation. It arises when marketers use mailing lists that have gone stale. Apart from that, errors when importing or entering addresses also cause both increased bounce rates and emails qualified as spam.

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How do I reduce email bounce rate?

How to reduce your email campaign bounce rate · Use a double-opt-in. When a new subscriber signs up, send them a confirmation email with a link to click to …

What causes email bounce rate?

The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the recipients' mail servers returned them. Bounces happen when emails cannot be delivered to email addresses.

What is a good bounce rate 2020?

So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.

What does a high bounce rate indicate?

What a High Bounce Rate Says about Your Digital Customer Experience. A high bounce rate on your site indicates your landing experience is not meeting your visitor's expectations. Ideally, you want your site visitors to be captivated by your content the second they land on your site.

What is a good bounce rate?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

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